What kind of sign do you need?

Consulting Creating an effective sign

  • What is the sign’s overall purpose?
  • What is the problem to be solved or benefit to be gained?
  • What specific message do you want to communicate?
  • Who is the target audience?
  • How would you describe your audience in demographic terms such as age, income, education, lifestyle, etc.?
  • What is the viewing distance?
  • What is the viewing time?
  • Is the target audience lingering nearby or are they driving at high speeds?
  • Is the sign intended to be temporary or permanent?
  • Is the sign to be used indoors or outdoors?
  • Where and how will the sign need to be mounted?
  • Will the sign need to travel?
  • Does it require special portability concerns?
  • When do you need the sign?
  • Do you have any additional signage and graphic needs that we can assist you with?

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