Consulting

Creating an effective sign

  • What is the sign’s overall purpose?
  • What is the problem to be solved or benefit to be gained?
  • What specific message do you want to communicate?
  • Who is the target audience?
  • How would you describe your audience in demographic terms such as age, income, education, lifestyle, etc.?
  • What is the viewing distance?
  • What is the viewing time?
  • Is the target audience lingering nearby or are they driving at high speeds?
  • Is the sign intended to be temporary or permanent?
  • Is the sign to be used indoors or outdoors?
  • Where and how will the sign need to be mounted?
  • Will the sign need to travel?
  • Does it require special portability concerns?
  • When do you need the sign?
  • Do you have any additional signage and graphic needs that we can assist you with?


  • “EXCELLENT WORK!! Wrapped both my landscaping trucks and trailers. HIGHLY RECOMMENDED”

    - Jonell T.
  • “I worked with Dave on figuring out an awesome 3D lettering sign for our studio. 5stars :) ”

    - Alicia M.
  • "Affordable Signs ROCKS! They did a fantastic job on our Website, Logo & our business cards. All with-in our deadline."

    - Andy & Kimberly S.
  • "I LOVE IT! Our trade show turned out to be the best business boost ever, THANK YOU GUYS SO MUCH <3"

    - Nycole W.